“Okay... How can we bring in 1,000 more cash ads this year?”

Try this:  Build a schedule of four ads on Monday for a new client. 
And a similar schedule for another account on Tuesday. Ditto for the other three weekdays. 
That’s 20 more ads per week. And 1,000 every year.

Since 1981, radio stations have been using the Time Capsule to do exactly that: 

     •   Build “vertical” schedules for advertisers (even those with limited budgets)
     •   Provide frequency for these advertisers across several dayparts
     •   Attract attention to their ads, by featuring them in the daily Time Capsule quiz
     •   Deliver new customers to them, as winners of their gift-certificate prizes 

“But how does our sales team explain all this to advertisers?”

Over the years, we’ve provided sales crews with cassettes and CDs to play for their prospects.
We’ve given them CD-ROM demos to use on their laptops. And yes, all of them were effective.

But nothing before has ever worked as well as what you’re about to see...


Click here to see! (Make sure your speakers are on)This... is the easiest and most powerful way yet for you to present the Time Capsule to your prospects (even if they’re too busy to meet with you during the day) or to an out-of-town media buyer.*

It’s a fun, interactive, Flash-based presentation that your prospects can enjoy on their own computers.  In only eight minutes, they’ll understand why your Time Capsule platform will attract special attention to their message.

And then they’ll be prompted to sign up with you.

Got an “Advertise With Us” section on your station’s website? 
Just add this animated graphic and link it to the presentation. 

But first, try it for yourself.  Make sure you’ve got your speakers (or headphones) on. 
Then click on the animated gentleman... and see exactly what your advertisers will be seeing!

Because this is Flash-based, it can be viewed on a computer & on Android mobile devices.
To view this (and other Flash material) on iPads & iPhones, we suggest the Photon app.

*It’s also a terrific training tool for your sales crew.


“Can we just hear the 90-second program... without the presentation?”

Sure.  If you’re presenting Your sales prospects can hear a quiz from the decade of their choice!the Time Capsule in person, you won’t need the little fellow to make your sales points.  You can do that yourself, using the Quiz and Answer segments of the Time Capsule.

Since PCs, iPads and Droid phones behave differently, we’ve created a compatible version for each device!  Start here to select the gizmo you’re using.

Now, have your prospect select her favorite decade.  She’ll hear a quiz and get to choose from four possible answers. Once she pushes the correct button, she’ll hear the answer and a chunk of the #1 song from that month. You can even award a prize (Kit-Kat!) for a correct guess on the first try.  Why not make it fun?

You’ll be there to describe how a “vertical” schedule will reach more listeners, the value-add of the promos, and how using in-store displays and contests (like our colorful collage posters of the 1960s, 1970s & 1980s) will engage her customers.


“Okay, now they’re interested.   What else can you do for me?”

Our mission is to help you bring five reluctant accounts on board. And then, by building them a schedule around their spotlight in the Time Capsule, have them experience the measurable success of advertising with you.

We also provide at no charge:

  • One-sheets for you to leave with your prospects (customized with your station logo and your Time Capsule sponsorship rate packages)
     
  • The E-mail Escort -- How to e-mail your prospects & steer them to our interactive, online Time Capsule presentation. We’ve written the copy; just substitute their names!
     
  • Thank-you letters to accounts who sign on as sponsors
     
  • Ongoing ideas and support from our resident Sales Therapist, Richard Teimer

Yes, 1,000 annual ads in “found money” can be yours in the next few weeks. Just a few of our radio friends
But if you’re like 450+ of our stations over the past 30 years, your clients will progress from the “gateway” of the Time Capsule to become perennial advertisers with you. 

To find out if the Time Capsule is available in your market, please call us
(8a-8p ET).  We’ll be glad to answer any questions and help you get started.